We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a 1 1e -factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

We propose a distributionally robust model for the influence maximization problem. Unlike the classical independent cascade model of Kempe et al (2003), this model's diffusion process is adversarially adapted to the choice of seed set. So instead of optimizing under the assumption that all influence relationships in the network are independent, we seek a seed set whose expected influence under the worst correlation, i.e., the ``worst-case, expected influence, is maximized. We show that this worst-case influence can be efficiently computed, and though the optimization is NP-hard, a (1 - 1/e) approximation guarantee holds. We also analyze the structure to the adversary's choice of diffusion process, and contrast with established models. Beyond the key computational advantages, we also study the degree to which the independence assumption may be considered costly, and provide insights from numerical experiments comparing the adversarial and independent cascade model.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently. This leads to an attractive, highly scalable algorithm for influence maximization with rigorous theoretical guarantees.

We consider the canonical problem of influence maximization in social networks.

We establish upper and lower bounds for the influence of a set of nodes in certain types of contagion models. We derive two sets of bounds, the first designed for linear threshold models, and the second more broadly applicable to a general class of triggering models, which subsumes the popular independent cascade models, as well. We quantify the gap between our upper and lower bounds in the case of the linear threshold model and illustrate the gains of our upper bounds for independent cascade models in relation to existing results. Importantly, our lower bounds are monotonic and submodular, implying that a greedy algorithm for influence maximization is guaranteed to produce a maximizer within a (1 - 1/e)-factor of the truth. Although the problem of exact influence computation is NP-hard in general, our bounds may be evaluated efficiently.

We propose a distributionally robust model for the influence maximization problem. Unlike the classical independent cascade model of Kempe et al (2003), this model's diffusion process is adversarially adapted to the choice of seed set. So instead of optimizing under the assumption that all influence relationships in the network are independent, we seek a seed set whose expected influence under the worst correlation, i.e., the worst-case, expected influence", is maximized. We show that this worst-case influence can be efficiently computed, and though the optimization is NP-hard, a (1 - 1/e) approximation guarantee holds. We also analyze the structure to the adversary's choice of diffusion process, and contrast with established models.

The paper studies the following bandit model: actions are nodes in a known directed graph and at each time step t the following happens: (1) hidden from the player, each edge (i,j) is independently declared "open" or "closed" with fixed but unknown probability w(i,j); (2) the player chooses a subset S_t of nodes of cardinality at most K; (3) all directed paths originated from nodes in S_t that go through open edges are revealed to the player; (4) the player's reward is the number of nodes in these paths. The regret of the player is measured with respect to the expected reward obtained by consistently playing the K-sized subset S of nodes that maximizes the expected reward. Since this set is NP-hard to compute, but easy to approximate, it is assumed that the player has access to an oracle that, given G and estimates of w(i,j) for each edge (i,j), returns the K-sized subset S_t that maximizes the expected reward according to the estimates. The probabilities w(i,j) are assumed to follow a linear model, w(i,j) x(i,j)*theta, where x(i,j) is the known d-dimensional feature vector associated with edge (i,j) and theta is an unknown parameter vector. A special case is the "tabular model" where all the feature vectors are orthogonal.

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos [KKT03] there have been two, largely disjoint efforts on this problem. The first studies the problem associated with learning the generative model that produces cascades, and the second focuses on the algorithmic challenge of identifying a set of influencers, assuming the generative model is known. Recent results on learning and optimization imply that in general, if the generative model is not known but rather learned from training data, no algorithm for influence maximization can yield a constant factor approximation guarantee using polynomially-many samples, drawn from any distribution. In this paper we describe a simple algorithm for maximizing influence from training data. The main idea behind the algorithm is to leverage the strong community structure of social networks and identify a set of individuals who are influentials but whose communities have little overlap. Although in general, the approximation guarantee of such an algorithm is unbounded, we show that this algorithm performs well experimentally. To analyze its performance, we prove this algorithm obtains a constant factor approximation guarantee on graphs generated through the stochastic block model, traditionally used to model networks with community structure.

This paper delves into the paramount significance of information dissemination within the dynamic realm of social networks. It underscores the pivotal role of information communication models in unraveling the intricacies of data propagation in the digital age. By shedding light on the profound influence of these models, it not only lays the groundwork for exploring various hierarchies and their manifestations but also serves as a catalyst for further research in this formidable field.